Outline :

Water Tide Pods : Tide Pondz — “Fond of the Pond”

• Edible water pouches (shaped like tide pods 🤫)

• Brown algae extract – locally Maine-grown
  • https://www.smithsonianmag.com/innovation/Heres-A-Water-Bottle-You-Can-Actually-Eat-180951185/ 
• Types of water
  • Plain
  • Sparkling
  • Alkaline
  • Flavored
  • Electrolyte
• Brand deals
  • Smart water
  • La Croix
  • Poland springs

Journal #19 : What is my Product?

Our team’s products are called Tide Pondz. Each Tide Pondz is a compact, single-use hydration pod that delivers the equivalent of 8 ounces of water in one refreshing gulp. This product is important because it makes it easy for busy college students to maintain a healthy water intake so they can focus on succeeding in school. 

One of our team’s main goals was to sell to college students. So, for testimonials we would like to highlight college students. Since we are located in Biddeford, Maine I believe it would be a good idea to highlight UNE, UNH, and UMaine students. This is because they are all colleges within an hour of your area. It will reach a wide range of students while still feeling like the testimonials are personal because the likelihood of these people going to the school you attend are high. 

Images that will be placed on the brochure are pictures of the product in real size. This will help the customer visualize what they are purchasing, making it more likely for them to purchase. 

For the “feel” of our brochure we wanted to create something that is welcoming, informal, and professional. We decided to use blue colors and included at least one picture on each page with minimal words to keep the consumers engaged while still being informed of our product.

Journal #21 : Progress Report 

Within our group I believe that our project is going really well. My role within this project was to help with the 6th panel, which is the action part of the brochure. Within this section I will add a qr code with access to the website and links to the companies instagram. 

When collaborating with others there are alot of benefits. One of the main ones that is the most helpful to me is bouncing ideas off of eachother. It is also nice to have the opportunity to split up the amount of work you will each do. 

Sometimes when working with people they will not like your ideas and they will completely disregard them. To deal with this sometimes you will have to let others of your group take over or if it really upsets you you will have to express that this is a group effort and we have to try our best to use all ideas. In the best case scenario you will also be able to compromise.

Journal #22 : Reflect on the Process 

While completing this project I have learned how a brochure should work for a company and for the consumer. Each page of a brochure has a specific objective and if you don’t meet that objective your work will not have the same effect that you intended. 

Overall I had a great experience working on the brochure. It was a fun process working on this with a group and getting to bounce ideas off of each other.